Result 2: The successful of ICS promotion and the marketing strategies

The ICS programme aims to enhance the supply chain of ICS through engaging with 150 retailers in five provinces.  Initially the focus will be on retailers in Vientiane, Savannakhet and Champasak, who will be approached, trained and equipped with promotional materials such as banners, stands and lottery vouchers.

Retailers have been mapped using Google Maps in Vientiane, Savannakhet and Champasak.  In total, 375 retailers have been identified and 90% of the stores are owned by women.  The ICS team facilitated discussions among producers and retailers on the issue of stove distribution and sales, in order to facilitate the dissemination of ICS.

Stoves after Kiln in Buakthong village Savannakhet

In 2013 the ICS Programme organized a two-day technical workshop, facilitated by SNV, for all ICS staff.  A total of 16 staff from the three ICS units attended, including eight women.  The objective of the workshop was to familiarize staff with the details of the programme, including the budget and the seven ERs.  The workshop also provided the opportunity for participants to share ideas; and increase their understanding of ICS production methods, stove technology and various programmatic issues.  The workshop ultimately assisted ARMI ICS staff to provide meaningful capacity development services to various actors in the ICS value chain.

Multi-Stakeholders Meeting in Savannakhet province

On Wednesday 26 of February 2014, a Multi-Stakeholder Meeting was organized by Association for Rural Mobilization and Improvement (ARMI) at the Department of Planning and Investment in Savannakhet province. The president of the Savannakhet branch of the Lao Woman Union Mrs. Khampheng Vilaythong, chaired the meeting.  Other key attendees include the director of ARMI, Mr. Amphone Souvannalath, the SNV Renewable Energy Sector Leader, Mr. Bastiaan Teune; representatives from the Department of Science and Technology; stove producers and  retailers; and the ICS team in Savannakhet. There were 60 attendees, including 34 females.

The meeting updated participants about the overall progress achieved under the ICS programme in the past year, including production, sales, quality control and promotion activities.  The quality control and promotion plans for 2014 were also presented.

During the meeting, Ms. Khamleth Sengsoulichanh,  ARMI’s team leader for the ICS programme in Savannakhet,  presented the current status of ICS production in the programme’s three provinces (Savannakhet, Champasak and Vientiane), as well as the targets for the coming year.  A total of 6,760 stoves were produced in 2013 and the Production Plan for 2014 in Savannakhet aims to ensure  14,314 ICS are produced.

The meeting also facilitated discussion among the attendees to exchange knowledge, identify problems and determine solutions in order to improve the ICS programme. 

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This programme is funded by European Union